After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even.. Five years ago, Jim Collins asked the question, “Can a good company become a great company and if so, how?” In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets.Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their.

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This is because they’re happy with living a good life. There’s a lot to cover in this summary, so let’s jump in at look at the first of our 6 concepts. 1. Level 5 Leadership. The first concept of the book is Level 5 Leadership. Every great company Collin’s studied had the same type of leader – Level 5 Leaders.. First Who, Then What. First Who, Then What—get the right people on the bus—is a concept developed in the book Good to Great. Those who build great organizations make sure they have the right people on the bus and the right people in the key seats before they figure out where to drive the bus. They always think first about who and then about.